Rightside Registry, a generic Top Level Domain registry owned by Rightside, is now offering early access to their first two TLDs, .DANCE and .DEMOCRAT, in the landrush phase of their release. Rightside has selected NameJet to manage auctions for both landrush and upcoming premium auctions for these TLDs. At the conclusion of the landrush phase, all available domain names that receive multiple early access (landrush) applications will be auctioned off to the highest bidder.
Landrush for .DANCE and .DEMOCRAT opened April 16th and will close on May 5th, with general availability opening for each domain on May 21st. Additionally, upcoming Rightside TLDs .REVIEWS and .NINJA begin landrush in early May and will also have auctions operated by NameJet.
In conjunction with the beginning of the .DANCE general availability period, NameJet will be operating featured auctions for premium .DANCE domains including:
These auctions are all scheduled to close May 20th - 22nd. For a full list of the .DANCE Premium auctions closing in late May, please visit http://www.namejet.com/featuredauctions/dance.
“NameJet is committed to being a leader in the new TLD auction space, offering some of the most desirable TLDs available,” said Matt Overman, General Manager, NameJet. “This is just the beginning of our strategic partnership with Rightside. In addition to these TLDs, we plan on bringing more to the market as they become available from Rightside and our other registry partners.”
Jeff Eckhaus, Senior Vice President, Market Development and Policy, Rightside said, “Our relationship with NameJet, combined with their experience in new TLD launch auctions and recent sales trends, make them the ideal partner. We’re looking forward to working with NameJet to launch these TLDs and more.”
In the United States there are more than 25,000 professional dancers, 32,000 dance studios, and 38,000 choreographers with LinkedIn profiles. The .DANCE TLD is targeted toward this passionate and enthusiastic group. With the popularity of programs like Dancing With The Stars, which has a weekly audience of over 13 million, the .DANCE domain will give individuals and organizations a powerful and previously unavailable platform for branding.
The .DEMOCRAT TLD appeals to a large market of candidates running for elected office, political enthusiasts, organizations passionate about political identity, and consultants/advisors. There are currently greater than 43 million registered Democrats in the United States and an estimated 500,000 elected officials. With $644 million spent in the last Presidential election cycle, the .DEMOCRAT TLD will give Democrats a new and powerful way to reach their supporters and strengthen their brand.
NameJet is a joint venture between Demand Media, Inc. and Web.com Group, Inc. who each own two of four leading ICANN-accredited registrars (eNom, Name.com, Network Solutions and Register.com). Launched in 2007, with core auction software and technical infrastructure operating since 2004, NameJet serves domain investors, Fortune 500 companies and their representatives, small- and medium-sized businesses, as well as a diverse and global mix of individual investors. It has processed over 200,000 domain auctions, establishing itself as a trustworthy and transparent auction platform that is customer-focused and user-friendly.
Rightside inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, development, and monetization of domain names. This includes 15 million names under management, the most widely used domain name reseller platform, more than 20,000 distribution partners, an award-winning retail registrar, the leading domain name auction service through its NameJet joint venture and an interest in more than 100 new Top Level Domain registry operator agreements or applications through Rightside affiliate, United TLD Holdco Limited, operating as Rightside Registry. Following its planned separation from Demand Media, Rightside will be home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe and Australia. For more information please visit http://www.rightside.co.